About

We spotlight award winning ideas that work and encourage thoughtful dialogue about the drivers of marketing effectiveness.  

We collaborate with some of the top research and media organizations worldwide to bring our audience relevant and first-class insights into effective marketing strategy. And daily we celebrate effectiveness worldwide with over 55 programs spanning 125+ markets, including the Global Effies, regional programs in Asia Pacific, Europe, Latin America and Middle East & North Africa, and national Effie programs. 

We offer progressive, applicable insights, tools and training, alongside the largest, most robust effectiveness awards in the world – with a judging network of over 15,000 leaders from across the industry. 

Our resources also include the Case Library, featuring thousands of effective marketing cases, the Effie Awards and Global Effie Index, ranking the most effective companies and brands around the world, and a range of educational and training tools, including the Effie Academy, to support marketers throughout their careers. 

Everything we do is designed to grow the confidence, courage and judgement needed to make any marketing activity a standout success. Because successful marketing is effective marketing. 
And that’s what we are all about.